Cepillo Sin Dientes

Fundación Sonrisas’ “The Toothless Toothbrush” campaign raised awareness about oral health inequality by symbolizing the lack of access to dental care among vulnerable communities. The specially designed bristle-less toothbrush sparked widespread reactions and conversation, even being shown by a journalist during the country’s main presidential debate. The initiative achieved significant visibility, reaching over 9 million people, generating more than 1,000 media mentions, and engaging 25 influencers and public figures who actively supported and amplified the campaign’s message.