To celebrate this year s WOHD. We decided to have a virtual campaign due to lockdown in our country. The name of our campaign is "Toothpaste 101". The aim of this campaign was to increase school children s interest and knowledge of dental hygiene. During this campaign we asked school students to think of other use of a toothpaste. It could be a picture, a sculpture or anything that is made of toothpaste. It could be done by a student or a class. So far we received replies from 3/13 schools. The pictures of their creations may be seen on our Instagram page (@ehyl.eesti).